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Release Date: 2000-01-01
Post Views: 4
TMDB Rating: Not yet rated
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Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Tagline:Hollywood Goes Hypercommercial
Genres: Documentary|
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Release Date: 2000-01-01
Movie Revenue: $0
Movie Runtime: 37
Language: English
Behind the Screens, Hollywood Goes Hypercommercial was released on 1 January 2000. It is a Documentary film with a running time of 37 minutes. Produced in United States of America. As part of Filmoria's UK movie guide, this page for Behind the Screens, Hollywood Goes Hypercommercial is kept up to date with cast, trailer and streaming information.
Filmoria's Take: It has had time to find its audience by now. If you are into Documentary, it is worth a look.
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