Which came first, the chicken and the egg?
Statistically, the answer is egg, as the oldest fossils of dinosaur eggs and embryos are approximately 190 million years old (the oldest bird fossils are less than 150 million years old). Despite this, the question of often phrased rhetorically and as a metaphoric adjective, which describes circumstances in which it is unclear which out of two events is the cause and which is the effect.
We can apply similar logic to the relationship between television and the online casino market, particularly when we consider which entity takes the lead in influencing the other. After all, the successful Box Office hit Casino Royale have earned global revenues in excess of $599 million, leveraging classic casino gameplay to augment an already purposeful narrative.
The Relationship Between Television and Online Gambling
It is easier to argue that television (and the silver screen, of course) has had the more considerable influence on the virtual casino market, however, primarily because the medium has been around longer. This reflects the nature of pop culture, where boundaries often merge and alternative genres borrow heavily from one another.
To understand this further, let’s also appraise the relationship between literature and television. Books and comic strips existed before the medium of television was invented, meaning that they had already built cult followings before producers began to develop programs. The popularity of certain literature genres therefore provided obvious material for TV producers to utilise, affording them access to a genuinely motivated audience.
How Television Inspires the Virtual Casino Space
The same type of evolution as evolved in the virtual casino space, where developers have adapted popular film and television narratives to create iterations of classic games. So while all online casino games are are built on classic templates that have existed for generations, television has allowed to developers to push the boundaries of creativity and introduce new dimensions to the virtual experience.
Nowhere is this more evident than in the online slot market, which has seen a rate of growth more than double that of any other virtual casino game. Sites like www.bestonlinecasino.uk reveal a vast and diverse range of slots that have been inspired by television, including popular titles such as Britain’s Got Talent, Deal or No Deal and Game of Thrones, and this number continues to grow every single year.
We have even seen a splurge of Netflix titles adopted for the online slot market in recent times, including Orange is the New Black and House of Cards.
How Will This Relationship Continue?
Without doubt; it is the influence of television that has empowered developers to create such a huge range of innovative casino game iterations in the modern age. TV has also allowed operators to reach a larger number of customer segments and demographics, by transcending the boundaries of the gaming market and appealing to those with a passion for specific shows, films and characters.
This trend is likely to continue indefinitely, particularly with slots now accounting or 80% of all casino games and the most likely to drive significant droves of traffic. So, we should expect more slots to be based on popular television franchises in the near-term, while games such as blackjack and roulette will also see a larger number of iterations inspired by TV.