Getting into e-commerce? Establishing an online business is so much more than designing a kick-ass landing page. You also want a well-rounded website that converts. To achieve this, you need a concrete plan of action, starting with registering the right domain name with Shopify. Here are some proven strategies on establishing an e-commerce website that converts:
First things first: Choose a reliable service to register your domain name with. The best domain providers are those that make it a breeze to buy, register, configure, and manage your custom domain. The good news is that Shopify itself has a completely automated system for this.
Choose the right domain name. Picking a domain name is one of the most important decisions you will ever make when establishing a website because your domain or website name has great significance not only on your branding, but also your marketing, and overall online success. Buy domain when you have all these things clear.
Make your domain name memorable. An important thing to remember when trying to establish a website that converts is to formulate a domain name that sticks. This is key to getting people to visit your website.
Keep the domain name short—because shorter domains tend to get better recall.
Avoid using numbers as this can be confusing to customers. Even when your actual business name contains a number, consider spelling it out. This will do wonders for SEO.
Steer clear of homophones or words that sound similar phonetically, but are spelt another way like time/thyme and die/dye. This can likewise be confusing to visitors.
Avoid hyphens as symbols in domain names are difficult to remember. They are also hard to communicate verbally. If a competing brand or business owns the unhyphenated domain, you could unknowingly be leaking traffic that should be yours to them.
Consider exact match domains or domain names that match exact keyword phrases that are searched by users. This will help you maximize SEO juice and give you advantage when it comes to search rankings.
Another reason why EMDs or exact match domains are effective is because they establish instant trust and help you gain authority and credibility in the niche. This translates to great conversion benefits and in turn, increased revenue.
Apart from SEO and conversion benefits, EMDs also offer PPC benefits as they help increase click-through rates, which in turn increase your traffic all the while lowering your cost per click.
Finally, consider localizing your domain name or using the appropriate extension for the location or the area that your business serves. This will help Google know exactly which area you want to target.