Jyn Erso herself – Felicity Jones – is calling for audiences to experience the eagerly-awaited Rogue One: A Star Wars Story in the right environment: the cinema.
She is the spokesperson for the film’s Made in Great Britain campaign in partnership with FindAnyFilm.com and the Industry Trust’s “Moments Worth Paying For” scheme. Starring in a 35″ trailer which will be attached to all UK theatrical prints from today (Friday 25th November), the advert is designed to rally audiences to choose quality over piracy. Check out the trailer and the full press release below.
The Industry Trust for IP Awareness, The Walt Disney Company and Lucasfilm announce a new collaboration on the first Star Wars standalone film, Rogue One: A Star Wars Story.
The campaign launches today with a 35” exclusive trailer featuring British actress Felicity Jones, who plays protagonist and Rebel leader Jyn Erso in the latest highly anticipated release from Lucasfilm. Jones speaks directly to camera to deliver Industry Trust’s Moments Worth Paying For anti-piracy message, encouraging audiences to experience the best that movies have to offer in the cinema.
Jones lends her voice to The Industry Trust’s consumer education campaign for the first time, inspiring audiences to choose cinema and enjoy all those great movie moments worth paying for. Recent research by ICM has identified around three quarters of males aged 16-34 download or stream unauthorised content and more women accessing unauthorised content now than in 2014. Rogue One: A Star Wars Story trailer therefore makes a great addition to the Industry Trust’s 2016 education and awareness campaign, as it appeals to core Star Wars fans and is a part of such an iconic franchise – while attracting a wider audience through the great British talent that is Felicity Jones.
The Rogue One: A Star Wars Story Moments Worth Paying For trailer will show in cinemas from 25th November and will be further supported by activity across outdoor and online (through partners Clear Channel and Primesight), ensuring the Industry Trust’s messaging targets core infringers not only in the cinema but also across other platforms.
Rogue One: A Star Wars Story stars Felicity Jones, Diego Luna, Riz Ahmed, Ben Mendelsohn, Donnie Yen, Forest Whitaker, and Alan Tudyk. It opens in IMAX 3D across the United Kingdom on Thursday, 15th December.