What features will online clients look for before completing a purchase? Most business owners will cite answers including a clean website, concise product descriptions and the ability to buy a product through a smartphone interface. Unfortunately, one of the most overlooked variables involves the point of sale. POS systems are literally the gateway that serves to bridge the gap between a successful interaction and lost revenue. How are you to know if your current architecture needs to be improved? Let’s quickly list some warning signs that you are working with outdated architecture.
Basic Operations Versus Advanced Options
Any POS platform is designed to perform a simple function: to expedite the sales process and to confirm a purchase. However, basic transactions are far from sufficient. You will become quickly hindered if the application offers only the most fundamental options.
Shopify offers a sense of streamlined malleability thanks to the presence of advanced tools and customisable options. Perhaps more importantly, you can glean additional information in regards to customer feedback, inventory tracking and historical buying habits. If you are unable to obtain these details, the chances are high that sales will be lost.
The days of the “generic” POS platform have gone the way of the dinosaur. They are no longer viable within this changing digital environment. Leveraging advanced tools and user-friendly interfaces will enable you to remain well ahead of the sales curve.
Falling Sales and Poor Levels of Client Satisfaction
It can be difficult to understand why your sales have slumped or why clients are looking elsewhere. For the time being, let us assume that you have ruled out other inconsistencies such as poor products and misguided marketing strategies. It is perfectly reasonable to conclude that your POS system might need an upgrade. There are some discrete signals that this could be the case:
– Increased refund requests for no apparent reason.
– A short amount of time spent on the virtual checkout page.
– Complaints regarding customer service and/or cancellations during the checkout process.
These circumstances are often symptomatic of a more in-depth issue with your POS architecture. This is also why it is critical to receive feedback from your client base. If you are able to identify the specific complaint, the chances are high that it can be rectified within a short period of time.
Why Outsource to Third-Party Providers?
In-house POS systems can be challenging to manage and even more difficult to upgrade. This is the reason why a growing number of online business owners are choosing to leverage the expertise of professional firms. They are able to mould this software around their requirements while still obtaining the feedback required to proactively monitor the sales processes themselves. Above all, a trained representative is never far off in the event that a problem arises. Modern POS systems are obligatory if you wish to increase your sales. Identifying issues in advance is the best way to enact changes when the time is right.