This Sunday fashionistas and fans all over the world can tune into VB’s fashion show LIVE from her official YouTube channel
London, 15th February 2019: Today, YouTube has announced that the launch of Victoria Beckham’s official YouTube channel will coincide with her latest show at London Fashion Week, this Sunday the 17th February. To celebrate the inaugural launch of her channel, an exclusive livestream of her Autumn/Winter 2019 collection will be broadcast straight from the catwalk to her global fans and subscribers.
Victoria Beckham’s channel will feature a wide variety of content formats featuring Victoria, her team and a number of collaborators, providing fans an insight into the Victoria Beckham brand and her role as Creative Director. This unique behind-the-scenes access will give people an exclusive look into the Victoria Beckham brand’s creative process as well as her real-life experiences.
YouTube’s newly formed fashion and beauty sector led by Derek Blasberg, aims to give people, brands, creators and professionals around the world a front row seat to premium, unique and one-of-a-kind fashion and beauty content.
At 10:00am GMT Sunday, the 17th February, the livestream from the show will commence on Victoria Beckham’s YouTube channel, and simultaneously the livestream will be broadcast on the screens in Piccadilly Circus for passersby, tourists, shoppers and London’s fashion fans to enjoy.
Following the show, David Beckham and Derek Blasberg will host the Victoria Beckham x YouTube Fashion & Beauty After Party at London Fashion Week.
Victoria Beckham said: “I am thrilled to launch my YouTube channel at such an important time of the year for me and offer an exclusive insight into my experience of London Fashion Week. I can’t wait to share my latest collection with as many as possible through the livestream, and look forward to building my channel with fun and exciting content that will keep me connected with my followers as well as build a sense of community with an amazing group of collaborators.”
Derek Blasberg, Fashion & Beauty Director, YouTube commented: “Victoria Beckham has been a style star for more than two decades. It’s been fascinating to watch her evolution from Pop star to fashion designer, and I’m honored to be a part of her opening up her brand and her life to the world of YouTube. Victoria’s channel will give people all over the world the chance to enjoy updates and behind-the-scenes access to the whole world of VB, and I believe it will truly spice up their lives!”
About Victoria Beckham Limited
Victoria Beckham Limited is a London-based fashion brand, comprising multiple categories including two ready-to-wear categories: the mainline Victoria Beckham and its companion line, Victoria, Victoria Beckham together with Accessories and Eyewear. Since launching in 2008, the Victoria Beckham fashion brand has developed a distinctive and modern language of clothing. Developed at Victoria’s studio in London, it showcases only the finest craftsmanship and materials. The brand has won critical acclaim and multiple industry awards, including Best Designer Brand and Brand of the Year at the British Fashion Awards. In 2017, Victoria Beckham received an OBE for her services to the fashion industry and 2018 nominated for Designer Womenswear at the British Fashion Awards. With offices in London and New York, a flagship store in Mayfair and in central Hong Kong, and over 400 stockists in over 50 countries internationally, Victoria shows her mainline collection at London Fashion week. In 2017, NEO Investment Partners invested £30m in the business as a strategic partner and shareholder. In addition to NEO, Victoria Beckham Limited is owned by Beckham Brand Holdings, which is owned equally by Victoria Beckham, David Beckham and Simon Fuller’s XIX Entertainment.
Launched in May 2005, YouTube allows billions of people to discover, watch, and share originally-created videos. YouTube reaches 1.9B people every month and can be navigated in over 80 languages.YouTube is key to building relevancy with millennial audiences.
About Fashion & Beauty on YouTube
YouTube is a global destination for style content since its inception and the platform is looking to foster even more compelling fashion and beauty content. YouTube’s goal is to give people around the world a view into the world of fashion – from backstage at photoshoots to the front rows of fashion week. Derek Blasberg joined YouTube in June 2018 to build out the fashion and beauty department, and collaborate with YouTube creators and the diverse portfolio of fashion and beauty brands.