To capitalise on a record breaking 9 months in UK cinemas, with box- office receipts running 6% ahead of 2016 (equivalent to an extra £60 million of ticket sales so far this year), and a spectacular line-up of British films still to be released by the end of 2017, Film Distributors’ Association (FDA) is presenting a new, interactive film-based event for children, free to visit this half- term.
Taking place on 25 and 26 October at the Bateman Street gallery in Soho, central London, this is the second such event that FDA has devised for family audiences in 2017.
FDA’s summer exhibition drove thousands of youngsters to another gallery in London’s West End in August, with a display of film images, make-up and stage fighting workshops, animation masterclasses and other attractions.
October’s Halloween-themed event aims to engage even more young cinema fans, while highlighting the star-studded range of films on release for all UK audiences this autumn. The event will include:
A Virtual Reality funhouse
A digital graffiti wall
A new exhibition of film posters and on-set photographs
Creative activity tables
A ‘Halloween’ film quiz, with other games available in a soft play area
A trail of panels indicating who does what on a film set (demystifying job titles such as ‘gaffer’, ‘best boy’ and ‘VFX technician’).
FDA’s unique model cinema, custom-built from 25,000 LEGO® bricks, will also be on display. A diorama of a cinema foyer and auditorium with a diverse audience, it took 150 man-hours to assemble.
A selection of exhibits can also be explored in an online gallery, including downloadable assets and competitions, at launchingfilms.com. The online display will invite visitors to reflect on the skills of graphic designers, typographers and photographers, who distil the essence of a film, its storyline, setting and characters into a single compelling image or montage on a poster.
FDA’s President, Lord Puttnam of Queensgate CBE, said: “With cinemas offering uniquely memorable, pulse-quickening, out-of-home experiences, I sincerely hope audiences of every age will come out to enjoy the autumn’s eclectic and exciting line-up exactly as the filmmakers intended – on the big screen.”